Pride 2024 - The Art World -Ink and Impact: Tru Tattoo's Role in Women's Empowerment and Community Support

VIEW THE FULL ISSUE

Tru Tattoo is a beacon of empowerment and community, a transformed sanctuary, born from a crackhouse into an all-women’s tattoo and beauty shop. Led by women who champion beauty as empowerment, Tru Tattoo offers an array of beauty services ranging from nail art to non-invasive treatments while actively supporting sister-female-owned businesses. In an industry historically dominated by men, Tru Tattoo carves out a haven for everyone, amplifying voices on crucial social issues like substance abuse and homelessness in New Mexico. Beyond their artistry on the skin, Tru Tattoo leaves a lasting imprint through weekly flash deals, monthly events, and ongoing charity projects, embodying a commitment to personal expression and community betterment.
​
The percentage of women with tattoos surpasses that of men by 18%, with approximately 59% of women and 41% of men reporting having at least one tattoo, according to a survey by Lightspeed in 2024. However, in the global community of tattoo artists, men constitute 75% while women make up 25%, showing a significant gap.

Many women who have tattoos are familiar with the discomfort of entering poorly lit tattoo shops, feeling objectified by male staff, and enduring unwelcome advances during the tattooing process. Tru Tattoo helps to create safe spaces for art and expression. 
Many patrons of Tru share similar sentiments. One individual expressed in a Google review, “All of the ladies were so sweet and welcoming. I came into the shop and automatically felt like a friend.” Another reviewer commented, “I love how it is an all-female tattoo shop. They make you feel very welcome.” Perhaps that is part of what makes art, particularly an intimate experience such as body art, so important - the sense of community and safety. - Samantha Nagel